Limited 3-email "soap opera" indoctrination sequence for a builder of custom furniture for cannabis enthusiasts. The catalyst story involved the fear of a parent's child accidentally happening upon their cannabis stash, and emphasize the client's products as an elegant solution.
This SaaS company offered a booking app for hairstylists and other beauty industry professionals. They wanted this automated sequence to be fun and humorous, while at the same time enforcing its purpose of making sure clients keep their appointments.
Among many natural supplement companies, this doctor/entrepreneur wanted to emphasize his personal story in his soap opera/indoctrination emails, emphasizing the personal journey that led him to developing what he regards as the best supplements out of a sea of pretenders.
This was a "cart close" sequence for a cryptocurrency education company — encouraging attendees of a lead-magnet course to purchase a more advanced course before enrollment closed down. The most important effect of this sequence was to emphasize the time limit.
This email sequence targeted the CEOs of senior care facilities. — people with little time, short attention spans, high opinions of themselves, few emotional triggers, no patience for spam, and laser focus on the bottom line. I had to stir the pot hard to get their attention. Observe the pointed subject lines.
Nurture email sequence for a web design agency. I split this sequence between offering value — fostering trust and gratitude by providing actionable advice the reader can implement now — and nudging them toward choosing their agency despite being a more pricey solution than some available in this competitive field.