Cold Email Outreach
I use instantly.ai, an AI-powered platform, for cold email marketing. Cold email is spectacular for high-ticket B2B offers, and Instantly makes it easy to do high-volume cold email marketing — 1,000 emails a day or more — with expenses less than $400/month to produce sales opportunities of $3,000, $10,000, $20,000, or more. Once you identify an opportunity, proactive follow-up from the sales team is required.
Examples of Cold Email Copy
The goal of a cold email campaign is to give the recipient the simplest call-to-action possible — replying to the email. They are essentially raising their hand and expressing interest. Instantly makes it easy to identify sales opportunities (interested prospects). It's hard to get them to click a link, especially since they expect phishing attacks from unknown email addresses.
Decision-makers don't have time to read long emails. I try to keep my emails under 100 words.
Energy-Efficiency Contractor Funny Video Ad Script
The client wanted a humorous angle on the subject manor. Whole-house fans for energy efficiency probably don't come up very often in the writer's room of Saturday Night Live, but I was pretty proud of what I came up with for this script.
The AI voiceover was produced by an outsourced team. Since AI doesn't always have a sense of humor when interpreting a script, I provided creative direction to make sure that the right words were emphasized to make the opening joke work. The offshore editing team did a great job selecting an opening stock video clip to serve the joke.